- Who - identify your target audience. It may be DXers, contesters, or experimenters.
- What - a concise introduction to the the topic you will discuss. One or two short paragraphs is all you should need. Don't put too much info up front, it will get lost
- When - discuss the
Now you can concentrate on the meat of the article. Explain how to duplicate your efforts. Try to keep the steps or procedures in the order they are likely to be most successful. If possible, illustrate with photos, illustrations, or examples as appropriate.
Grab a copy of The Elements of Style by Strunk and White or read it online. This is an excellent and very short manual for writing clear and concise English prose. See the links at the end of this article for the web address.
Another good source of writing advice comes from our recently-departed Supreme Court judge, Ruth Bader Ginsburg. This is another very short read, but excellent advice, whether you agree with her politics or not. Not to worry, no political commentary in the linked reference.
Once you have completed your manuscript, set it aside for at least a day, then go back and reread it. Look at the flow of the document. Does the story flow, or does it seem to take the reader on what I like to refer to as 'rabbit trails'. Correct misused words, such as their instead of they are. Remove extraneous facts and observations that do not contribute to the main point of the article. As one famous editor put it, once you have written the story, go back and murder your darlings.